The Grand Cinemas brand has become a statement of quality entertainment throughout the region. The Grand Cineplex - the flagship of the group - showcases a state of the art facility and opened in 2000. Grand Cinemas has consistently strived to set the industry standard and succeeded. The proof is in the steady proliferation in Grand Cinemas, having acquired the Al Massa cinemas in 2003, followed in 2005 by the acquisition of Century Cinemas. Today, the Grand Cinemas name stands boldly over 19 multiplexes throughout the Middle East, housing no less than 165 screens. Strategic initiatives aim towards a staggering 212 screens by end 2010.